Home Clean Heroes franchise owner and cleaning technicians

Home Clean Heroes: A Recession-Resistant Business

Home Clean Heroes is more than just a home cleaning service. There are a handful of factors that set us apart, including our Heroes First initiative that gives back to first responders with every cleaning service we perform. While philanthropic work might be a deciding factor when weighing different business opportunities, at the end of the day, those looking to go into business for themselves want the security and confidence that their business model will succeed. Can the business withstand fluctuations in an ever-changing environment around them? With Home Clean Heroes, franchise owners have certainty that the home cleaning service business model will always be in demand. Here are a few of the reasons that Home Clean Heroes has proven to be recession resistant.

House Cleaning is an Essential Service

House cleaning was proven to be an essential service more than ever during the pandemic. People want clean homes all the time, but especially when germs are running rampant. Home Clean Heroes made every effort to ensure customers felt comfortable with them in the home during such a sensitive time, and customers were appreciative to have peace of mind that their home could be a clean and safer space.

Even in times of economic downturn, people will always want clean homes. People recognize the need to prioritize their mental health more than ever, and removing one more chore and getting to come home to a clean space is something that people are willing to prioritize.

High Demand for Cleaning Services

The demand for cleaning services only continues to increase in recent years. According to Expert Market Research, the cleaning industry is projected to grow at a rate of 6.4% over the next five years. This growth is driven by factors such as increased disposable income and growing awareness of the health benefits of a clean home. This provides the perfect opportunity to further build and grow your business as demand continues to rise.

The Recurring Revenue Business Model

Home cleaning service primarily focuses on repeat customers, offering a reliable revenue stream. The thorough training that Home Clean Heroes offers to franchise owners focuses heavily on customer satisfaction and setting ourselves apart as the professional and reliable service option in the home cleaning industry. As a result, customers look forward to coming home after each visit from Home Clean Heroes.

Low Overhead and Operating Costs

One of the largest benefits of owning a service business such as Home Clean Heroes are the low overhead and operating costs required. With no brick-and-mortar storefront, business owners can get started as a home-based business or with very little office space, making costs much more manageable. Without those heavier expenses, it’s easier adapt if the economic climate does shift.


There are so many different paths to follow for those looking to go into business for themselves. With the stability and strong foundation that a house cleaning service like Home Clean Heroes offers, business owners can focus solely on running and growing their business without the added stress of how changes in their environment will impact their business. If you’re interested in finding out more about the Home Clean Heroes franchise opportunity, give us a call at 844-949-4376.

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