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What Makes Up the Ideal Home Clean Heroes Franchise Candidate?

If you’re looking into franchise opportunities, you may be wondering what qualities other franchisees have that make them successful. There is no doubt that being a successful business owner requires a special skill set that goes beyond expert knowledge of a subject. As a franchisor, we’ve had potential candidates from a wide variety of backgrounds and experience levels come through our doors.

Cleaning experience is not required to get into the residential cleaning franchise industry. In fact, when someone says, “I don’t want to clean houses as a franchise owner,” our response is, “that’s great, because we don’t want you to either.”

The Home Clean Heroes Ideal Candidate Checklist

We have a checklist of qualities that give us a good idea if someone will be a great fit for Home Clean Heroes. When our existing franchisees were scoping out Home Clean Heroes, to make sure we were a good fit for them, we were also checking them out to ensure they had the qualities listed below.

People Person

Home Clean Heroes owner who meets our ideal candidate checklistA great Hero is a genuine people person. As an owner-operator, it’s everything from managing and developing the work force to building customer relationships and making connections in the community. If the executive or semi-absentee model is more for you, then it’s important to find the right people to grow your business and coach and groom them for success. Our newest franchisee in the Tampa area, Adeola Shibiyi, had a warm and welcoming personality that immediately felt like a perfect fit when he visited the corporate headquarters for a Meet the Team Day.

Prior career may include: hospitality, customer service, sales professionals

Driven & Passionate

Our Heroes are strong leaders, willing to jump into new opportunities and have a vision for scaling their business. Whether it’s regularly networking in the community, building and maintaining partnerships or constantly thinking of new and unique ways to get involved in local community in order to gain customers, it’s that passion and drive that will make a franchisee successful.

Prior career may include: senior level and C-suite executives


Home Clean Heroes of North Atlanta franchisees are process-orientedThere is a lot that goes into running a Home Clean Heroes business. With proven systems in place for franchisee success, It’s up to franchisees to implement our best practices to fuel the growth of their business. Our Home Clean Heroes of North Atlanta franchisees have proven to be process-oriented, putting systems in place to make their work more effective and efficient. If they see a process in place that could be better, they share their ideas and are willing to test out new processes to see how they do.

Prior career may include: veterans, first responders, pilots, logistics, engineers

Strong Business Acumen

You know the saying, numbers don’t lie. Hero franchisees have a strong business and financial acumen that they rely on for sound decision making and improving their KPI’s to grow and scale their business.

Prior career may include: finance or marketing professionals


Jeff and Jessica Ruiz wearing capes for training graduationA sense of humor is vitally important for any Hero. Fighting grime isn’t a sexy business, but with the right Hero at the helm, it can be a lot of fun! Our Home Clean Heroes of the Peninsula owner, Jeff Ruiz, stands out as someone who encompasses this key characteristic. When he first met the team, he brought an excited energy that we couldn’t help but catch. This quality not only resonates well with current or potential customers, but maintaining company culture with employees.

Prior career may include: class clown, joke telling and belly laughs

Owner-Operator or Executive Model (with the right team)

The flexibility of owning a Home Clean Heroes franchise allows for owners to operate the business on a day to day basis, as well as offers an executive model. Once the owners get to a point where they have the right team in place, they can take a step back and focus more on running the business from a top-level perspective.

Future career: securing your place in our Hall of Heroes!


We are thrilled with the members of our Charter League of franchisees, and can’t wait to continue to grow by adding more great franchisees to our family!

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